Thursday, December 14, 2017

California and it's Business Importance

California Slide Scanning Services

With almost 40 million people living within its borders, California should not be ignored by anyone doing business on the internet.

There was a time when web sites ranked equally in internet search regardless of the location of the searcher.  That's all changed.  Search engines often want to give searchers the most local business they search for.  This has virtually required web site authors to target specific states with their web pages if they expect to get business from all states.

With California as the most populated state in the US, most of my competitors have made pages targeting states like California and Texas.  In some cases web page authors will build 50 separate pages targeting customers in all 50 states.

For now, I've created two new pages.  The first, targets Texas customers looking to convert their 35MM slide film to digital.  This effort has created a moderate increase in customer from Texas who find my Web pages.

Now I've created a new page targeting the huge California population.  Hopefully this new page will help draw in more 35mm slides to digital business from "The Golden State".

I suspect the slides to digital transfer service industry was at its peak somewhere around 2007.  After that time period, orders declined substantially.  This is likely from several factors however, the main factor could be that the majority of slides have already been transferred to digital.

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