California and it's Business Importance

California Slide Scanning Services

With almost 40 million people living within its borders, California should not be ignored by anyone doing business on the internet.

There was a time when web sites ranked equally in internet search regardless of the location of the searcher.  That's all changed.  Search engines often want to give searchers the most local business they search for.  This has virtually required web site authors to target specific states with their web pages if they expect to get business from all states.

With California as the most populated state in the US, most of my competitors have made pages targeting states like California and Texas.  In some cases web page authors will build 50 separate pages targeting customers in all 50 states.

For now, I've created two new pages.  The first, targets Texas customers looking to convert their 35MM slide film to digital.  This effort has created a moderate increase in customer from Texas who find my Web pages.

Now I've created a new page targeting the huge California population.  Hopefully this new page will help draw in more 35mm slides to digital business from "The Golden State".

I suspect the slides to digital transfer service industry was at its peak somewhere around 2007.  After that time period, orders declined substantially.  This is likely from several factors however, the main factor could be that the majority of slides have already been transferred to digital.

Need Slide Conversion in Texas?

Time to Target Texas

After getting beat up In search for the last couple years by my competitors, I finally got smart and started making state-specific pages for my slide scanning services.

A few years back I was getting slides to digital conversion work from all over the country. Changes in search engines, especially changes related to mobile search have shaken up the search engine page results.

I noticed many of my competitors still doing well for search strings that include state names or city names.

Now need to make a specific page for each state that I target. I'll be targeting the most populated states first. Texas, California and New York Etc.

So tonight I created and published the first page that is State specific, targeting people needing 35mm slides to digital conversion services in Texas.

The page consists of testimonials that have come in over the years from my previous Texas customers. A few Texas  businesses who chose my service a listed on the page.